SaaS Management at Brevo
Brevo (formerly Sendinblue) is a French global SaaS company headquartered in Paris, specializing in customer relationship management and marketing automation. Founded in 2012, Brevo provides a comprehensive platform that empowers businesses of all sizes to engage with their audiences through email marketing, SMS campaigns, chat, CRM tools, and transactional messaging. The company’s unified solution is designed to streamline customer communication, enhance digital marketing strategies, and drive growth by offering intuitive, scalable tools for segmentation, personalization, and analytics. With a strong presence in Europe and expanding internationally, Brevo serves over 500,000 customers worldwide, ranging from startups to enterprise-level organizations.
Industry
Marketing Automation & CRM
Employees
1000
Number of SaaS tool
400+
Founded
2012
Challenge
For Brevo's IT team:
Brevo's IT needs to juggle multiple SaaS applications across departments, making it difficult to maintain a clear, up-to-date inventory of tools, users, and access rights. Without a centralized system, managing user lifecycle events - like onboarding or offboarding - can be inefficient, and identifying underused licenses or shadow IT requires extra effort. Streamlining these processes helps reduce manual work and improves both security and compliance.
For Brevo's Finance team:
Brevo's finance and procurement teams have had a need for a SaaS Management platform for better visibility into all apps to avoid paying for unused or redundant licenses. Renewals and budget planning become smoother with accurate usage data, but without it, they risk overspending or missing opportunities to optimize contracts. A unified platform simplifies expense tracking and ensures costs align with actual needs.
solution
Corma provides a comprehensive SaaS Management platform that centralises all software applications, licences and users. With that, all teams (IT, Security, finance, procurement) have a shared source of truth.
The Finance team has a global place for all subscription and software-related expenses. This helped to identify unused licences to be cut, have data for upcoming renewal negotiations and finally consolidate the software stack.
The IT team can act directly via Corma to execute a wide range of IT tasks. Corma helped Brevo to automate the provisioning and deprovisioning for upcoming on- and off-boardings across the company.
The Challenges
Challenging On & Offboardings
For the large and still growing team, manual provisioning and de-provisioning of joiners and leavers wastes IT'ressources.
Central SaaS Management
As a tech company, people love trying new tools. But with around 1.000 users and hundreds of applications, a central mapping of all applications is necessary to avoid duplicates, drive cost management and ensure compliance in tool usage.
The results
SaaS Management
up to 20%
of cost reduction after renewal
Automated Provisiooning
over 400
automated on/offboardings
« Côté finance, nous utilisons Corma comme une plateforme de gestion SaaS pour suivre nos dépenses, détecter les économies potentielles et garder le contrôle sur l’ensemble de nos outils. »
La nouvelle norme en matière de gestion des licences
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