Front

What is Front?

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Front is a cloud-based communication and customer operations platform used by support, sales, and account management teams to manage all customer conversations in one place. It centralizes email, chat, SMS, WhatsApp, and other messaging channels into a shared inbox so teams can collaborate, respond faster, and track customer interactions efficiently.

As organizations scale customer-facing operations, Front becomes a core communication system. This makes access control and license governance critical to ensure only authorized users can respond to customers, access shared inboxes, or use communication channels.

Where Front cost management goes wrong without integration

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Over-licensing seats for inactive users
Teams often keep former employees or low-usage users assigned to paid seats, increasing recurring costs.

Upgrading entire teams for limited feature needs
Organizations move all users to higher tiers (Professional or Enterprise) just to unlock features needed by a small group.

AI and automation add-ons increase hidden costs
Copilot, QA, CSAT, and automation features are often enabled per seat without tracking actual usage.

Seat sprawl across shared inboxes
Multiple teams (support, sales, operations) accumulate unused or duplicate seats across workspaces.

Lack of visibility across communication channels
Hard to track whether WhatsApp, email, SMS, and chat usage actually justifies licensing costs.

Key cost optimization features with Corma

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Seat utilization tracking
Identify inactive or low-usage Front users and remove unnecessary licenses.

Plan right-sizing insights
Ensure users are correctly distributed across Starter, Professional, and Enterprise plans.

Add-on usage monitoring
Track usage of AI features like Copilot, Smart QA, Smart CSAT, and automation tools.

Omnichannel cost visibility
Understand cost impact across email, chat, SMS, WhatsApp, and voice channels.

Department-level cost allocation
Break down Front usage across support, sales, and account management teams.

Frequently Asked Questions

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What type of license does Front use?
Front uses a per-seat (user-based) subscription model, where each team member requires a paid license to access shared inboxes and communication channels.

Is Front priced per user?
Yes. Every active user in Front requires a licensed seat, and costs scale with the number of users and plan tier.

What are the main Front pricing tiers?
Front typically offers Starter, Professional, and Enterprise plans, with increasing levels of automation, AI capabilities, and governance features.

What drives Front cost the most?
Number of seats, plan tier, and AI/automation add-ons such as Copilot, QA, and CSAT features.

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