Pardot

What is Pardot?

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Pardot (now known as Marketing Cloud Account Engagement) is a B2B marketing automation platform used by marketing and sales teams to manage campaigns, nurture leads, and track engagement across the funnel. As adoption grows, Pardot access and licenses are often distributed across multiple teams without centralized control.

Where Pardot license management goes wrong without integration

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Licenses assigned without ongoing review
Access is often granted for campaign execution but rarely revisited, leading to unnecessary license retention.

Inactive users holding paid seats
Users who no longer run campaigns or analyze data continue to consume expensive Pardot licenses.

No visibility into actual platform usage
Without centralized tracking, it’s difficult to determine who is actively using Pardot and who is not.

Over-permissioning across teams
Users may have more access than needed, increasing both cost and security risks.

Delayed offboarding increases waste
When employees leave or change roles, their access is not always removed immediately, resulting in ongoing unnecessary spend.

Key license management features with Corma

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Centralized license visibility
View all Pardot users, roles, and license assignments in one place.

Usage-based tracking
Identify active vs inactive users based on real engagement data (30, 60, 90+ days).

Automated license cleanup
Flag or remove inactive users to free up unused licenses.

Role-based access control
Ensure users only have the permissions required for their role.

License reallocation
Reassign licenses from inactive users instead of purchasing new ones.

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Frequently Asked Questions

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How quickly can Corma be connected to Pardot?

Setup takes only a few minutes. Once Pardot is connected, user and license data begins syncing immediately.

Do we need technical expertise to set this up?

No. Corma uses pre-built integrations, so no engineering effort or custom API work is required.

Can we track actual Pardot usage?

Yes. Corma provides visibility into user activity, helping identify who is actively using Pardot and who is inactive.

Can inactive licenses be removed automatically?

Yes. You can define rules to automatically flag or revoke inactive users based on inactivity thresholds.

Does this help reduce Pardot costs?

Yes. By removing unused licenses and optimizing access, organizations can significantly reduce unnecessary spend on Pardot.

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