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Corma directly integrates with Lytics for automated user provisioning and Identity Access Management (IAM) as a service
Lytics is a customer data platform (CDP) used by marketing and data teams to unify customer data, build audience segments, and activate personalized experiences across channels. It helps organizations consolidate behavioral and transactional data to better understand users and drive targeted engagement.
As companies rely more heavily on unified customer data, Lytics becomes a critical system for marketing intelligence and segmentation. This makes it essential to control who can access customer profiles, behavioral insights, and audience definitions.
Manual onboarding slows data team productivity
Without automation, IT teams must manually create accounts and assign roles, delaying access for marketing and analytics teams.
Access not aligned with role changes
When HR and identity systems are not connected, users may retain access to customer datasets and segments that are no longer relevant to their role.
Former employees retaining access to customer data
Without automated offboarding, ex-employees may still access sensitive behavioral profiles and audience segmentation data.
Over-permissioned access increases risk
Manual role assignment can lead to users having broader access than required, exposing sensitive customer intelligence.
Limited visibility into platform usage
Organizations often struggle to identify inactive users or underused licenses, making it difficult to optimize costs and governance.
Automated onboarding with correct access from day one
Corma provisions Lytics accounts automatically based on HR and identity provider data, ensuring users receive appropriate permissions immediately.
Instant offboarding and access revocation
When an employee leaves or changes roles, Corma immediately removes access, preventing unauthorized interaction with customer data.
Role-based access alignment
Permissions are continuously synchronized with organizational roles so users only access the datasets and audiences relevant to their responsibilities.
Complete audit trail of all access changes
Every provisioning action, update, and removal is logged automatically, supporting compliance requirements such as SOC 2, GDPR, and ISO 27001.
Unified visibility into Lytics usage
Corma consolidates HR data, identity provider information, and Lytics activity into a single dashboard, helping teams identify inactive users and optimize license allocation.
Marketing teams building and activating customer audiences.
Data teams managing customer identity and behavioral datasets.
IT administrators overseeing SaaS access across data platforms.
Security and compliance teams ensuring controlled access to customer intelligence data.
How quickly can Corma be connected to Lytics?
Setup typically takes only a few minutes. Once connected to your identity provider, synchronization begins immediately.
Do we need engineering support to implement this?
No. Corma uses pre-built connectors that eliminate the need for custom development.
How is data security handled during integration?
All data is encrypted in transit and at rest, hosted in France on AWS infrastructure, and protected under ISO/IEC 27001:2022-certified security standards with strict governance.
Check out other integrations that could help you on managing your software licences and accesses!
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